Intent
Why visitors leave without buying
A store can look good and still lose the sale. On a phone the visitor has a few seconds and one thumb. If they cannot see the offer, the price, the button, and a reason to trust you, they leave. Price is not always the issue: effort-to-understand often is.
The first screen outweighs the catalog
Anything below the fold does not exist yet. A buy button pushed down, a vague title, a photo that does not show the product: the brain tags the page as unclear and leaves.
Too many choices, too early
Variants, badges, pop-ins, menus, stacked promos: each extra option raises mental cost. Hick’s law is not agency fluff. The more you must compare before tapping, the more you postpone — and later never comes.
Trust arrives too late
Reviews, delivery, returns, secure payment: if they only live at the bottom, doubt already won. Mobile visitors do not scroll “to verify”. They scroll if they already have a reason to stay.
What UXClarity looks for
We do not replace a long user test. We photograph the first screen, name the drop-offs (eye, thumb, effort), and rank fixes by impact and effort. You leave with a work order, not a list of 40 best practices.
Fix in the right order
Moving a button, clarifying a title, lifting a proof line: often worth more than a redesign. The report splits current state from the corrected mock so the team knows what to change.