Method
How UXClarity audits a mobile store
UXClarity is not a generic heatmap and not a magic score. We capture the real first screen, read it like a hurried shopper, then make the diagnosis usable: a clarity index, four pillars, pins on screenshots, a written before/after, and a CRO plan ranked by impact and effort. The full deliverable is a PDF of at least five pages.
The clarity index
The number is not a universal “UX score”. It is a clarity index for the first mobile screen: does the visitor quickly see what you sell, what to do, and why they can trust you? The number helps you prioritize. It does not replace judgment.
The 4 pillars
Every report uses the same four levers, in language a merchant or a developer can act on:
- Visual hierarchy and F-pattern: where the eye lands, what sits below the fold.
- Mental load (Hick’s law): too many options, dense labels, too much effort for a simple buy.
- Trust signals: proof, delivery, returns — too late or too weak.
- Mobile readability: type, contrast, thumb reach, shy buttons.
Annotated screenshots, not heatmaps
Numbered pins sit on real store crops (first screen, product block, header). Each pin names a friction or an opportunity. This is not a statistical heatmap: it is a fixation map of what the visitor actually sees.
Current state vs corrected mock
Each pillar describes the visual defect as it is, then the correction to aim for. No Photoshop file: agency-grade text a theme or a developer can implement.
CRO plan: impact, effort, zone
Actions are ordered. Each step has impact, effort, a screen zone, and an implementation hint. Fix what makes people leave first — do not rebuild everything.
What the report does not promise
No sales guarantee, no invented revenue, no universal “+X% conversion”. The diagnosis is advisory. Results depend on the product, the price, the traffic, and what you ship.